Who We Are

RelevantKnowledge operates an Internet research panel that supports one of the nation’s leading market research companies. Our goal is to help industry understand Internet trends and patterns. Just as the television industry uses rating services to determine which are the most watched programs - and to affect the shows and commercials that air – the Internet community relies on services like RelevantKnowledge to understand the likes and dislikes of Internet users, and make informed decisions on their online marketing strategy. Because of this reliance, RelevantKnowledge panelists can influence the information and services that are available on the Internet, and the manner in which that information and those services are presented.

In order to participate in this research community, we ask that you install software on your computer. This software consists of research software, which tracks the community member’s Internet activity, allowing RelevantKnowledge to develop an understanding of how they and the members of their household use the Internet. In addition, RelevantKnowledge may occasionally invite its members to participate in online surveys that are designed to help companies understand their attitudes and interests on a wide variety of topics not necessarily related to their Internet activities. Participation in these surveys is optional.

Member Internet usage information and survey results will be used together with information from millions of other Internet research panel members to create research reports on Internet trends and e-commerce activities. These results are regularly quoted by leading news organizations such as MSNBC, The Wall Street Journal, The New York Times, Fox News, etc.

In no event do our research reports contain your personally identifiable information. Our reports provide analyses on commercial trends that help a wide variety of companies decide how to (i) modify their online services and offerings; (ii) make more effective use of online data to understand both online and offline consumer behavior; and (iii) discern general economic trends and the business performance of companies.

Click here, to see examples of the types of reports powered by RelevantKnowledge members.

Our Commitments

We value our members, and work hard to ensure the confidentiality of the information provided to us. In accordance with our privacy policy, we do not provide our commercial customers with any personally identifiable information about RelevantKnowledge members. Moreover, as a research organization whose goal is to understand members’ browsing and buying habits - not influence them. To that end, we do not advertise on our site, nor do we use any personally identifiable information that you provide us to advertise or market products or services to you!

RelevantKnowledge Member Benefits

To learn more about RelevantKnowledge, please visit our FAQ section.